As a Key West rental property owner, you understand that good marketing is crucial for attracting the best renters. And if you haven’t used virtual tours yet, you’re missing out! Letting potential tenants take virtual tours of your rental properties is an excellent way to show them what they’re getting before they visit.
We’ll discuss how virtual tours can benefit your rental property marketing and why all property owners should use them.
Virtual Tour Basics
A virtual tour provides a digitally rendered exploration of a rental property. Unlike photographs that show the property from a single angle, virtual tours offer a detailed look into every room.
Studies indicate that renters are interested in virtual tours of rental properties. According to Zumper, over 70% of renters would be willing to rent an apartment without an in-person visit if they could view it through a 3D virtual tour.
Types of Virtual Tours
Virtual tours are an engaging method for potential tenants to see your rental properties. They allow potential tenants to explore the space and decide if it meets their needs without physically visiting the property.
Three main types of virtual tours exist: 360-degree virtual tours, 3D virtual tours, and virtual reality tours.
- 360 Virtual Tour. A 360 virtual tour is an extensive panoramic image created by stitching together numerous photos. These tours enable potential tenants to see a whole room in one image and click and drag to explore. Creating 360 virtual tours is easy and relatively affordable, making them a good choice for property managers new to virtual tours.
- 3D Virtual Tours are more immersive than 360 virtual tours. They enable potential tenants to walk through the property as if they were physically present. These tours are crafted by taking multiple photographs of a rental property and combining them with special software. Although this might seem complicated, there are many user-friendly tools and services to assist you. Due to the significant time and effort required, high-end rental properties generally use three-dimensional virtual tours.
- Virtual Reality Tour. The most recent and immersive form of virtual tour is the virtual reality (VR) tour. These tours allow potential tenants to don a VR headset and explore the property as if they were walking through it. Although VR tours are still uncommon, they are becoming increasingly popular as VR technology becomes more accessible.
What are the benefits of virtual tours?
- Convenience. Virtual tours eliminate much of the traditional hassle associated with property tours. Prospective tenants can explore your rental properties from their homes or while at work. This is particularly useful for out-of-state or international renters who find it difficult to arrange physical tours.
- 24/Hour Availability. Potential tenants have access to virtual tours 24 hours a day, seven days a week. This means they can tour your rental properties whenever it suits them, without needing to align with your schedule. It’s a powerful tool that gives them flexible viewing options.
- Increased Engagement. It is proven that virtual tours enhance engagement. Websites featuring virtual tours retain potential residents longer than those without.
- Improved SEO. Along with increasing engagement, virtual tours can improve your rental property’s SEO. Google prioritizes fresh content, and including a virtual tour in your property listing is a great way to add new content and enhance your search ranking.
How to Optimize Your Virtual Tours.
- Quality Matters. Employ high-quality images and videos, and avoid low-resolution or blurry photos. Quality virtual tour content helps potential tenants understand your rental properties better.
- Include a Call to Action. Place a call to action (CTA) at the end of your virtual tour. A CTA is a statement or button urging potential tenants to take the next step, like scheduling a showing or contacting you for more information. A CTA makes potential tenants more likely to rent from you.
Virtual tours offer potential tenants a sense of your rental properties without the need for a physical visit. Real Property Management Allegiance can assist in advertising your Key West properties and increasing your chances of finding excellent, reliable tenants. Contact us online or call 786-206-8611 today!
Originally Published on July 22, 2022
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